Unlucky Rooster - Opening beer can shot

Unlucky Rooster

Unlucky Rooster takes an unusual twist on the Chinese Zodiac, turning tradition on its head.

Creating a beer label that stands out among the sea of craft beers was the goal of this project. A striking yet simple design with bold photography helped allow this product to shine.

Awards GDUSA – American Graphic Design Award, AAF District 5 Student ADDY – Silver award, AAF Dayton Student ADDY – Silver award

Role Student project – Modern College of Design (Dayton, Ohio)

Deliverables Beer label design, concept creation, product photography

Year 2018

Unlucky Rooster - Opening beer can with front label showing
Unlucky Rooster - Multiple cans with front label
Unlucky Rooster - Single can on reflective surface
Unlucky Rooster - Side of can
Previous

Stuff Magazine