Oba Method Rebrand
Oba Method helps their customers by providing DIY home organizing solutions with curated “Organizing Packs” and video tutorials.
Just a short time before their official open-for-business date, Oba Method came to me with an urgent need for a brand refresh. Oba’s temporary branding and website got them over many of the hurdles of starting a small business, but they needed an identity that matched the clean and sleek feeling that they were bringing to their customers’ homes.
Role Creative direction, brand design, website design
Deliverables Logo, color palette, typography, brand guidelines, Shopify website build, custom icons, print + shipping materials
Year 2022
Bringing order to chaos was the theme for the new logo icon. Paired with a simplified wordmark, the goal was to increase readability and scalability while maintaining the general essence of the original mark. The brand is playful, but still structured. Just like home organizing should be.
Building a web-based store front was the finishing touch for bringing the Oba Method brand to life. See the site here.*
*Changes to the site have been made since launch